In 2023, British Council Pakistan launched a programme to support and advocate for a more sustainable, regenerative, equitable and transparent fashion and textile industry in Pakistan.

The first phase of the programme involved an extensive research effort, engaging a diverse range of industry stakeholders through surveys, interviews, focus groups, field visits, workshops and in-depth secondary research.

The research culminated in a comprehensive country report, highlighting key findings and outlining a path forward that prioritises sustainability through the revival of indigenous practices, support for local businesses and strategic shifts in the industry’s approach.

This report explores the current state of Pakistan’s fashion and textile industry and the perils and promise it holds for a more sustainable future. Our narrative shifts across the country’s vast industrial hubs, bustling metropolises and rural landscapes to chronicle the environmental, social and cultural impact of this industry. It examines the concept of sustainability as it is understood and practised in Pakistan, while also locating it within a larger global context.

Please download the full report below.
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